Top 10 Free CRM Software for Small Businesses in Nigeria

Top 10 Free CRM Software for Small Businesses in Nigeria

Free CRM for Small Businesses

You’ve probably moved beyond the startup phase, established a solid client base, and are eager to grow. Let’s say you’re also currently using CRM software. The question now is, will it stand strong as you scale up by 100%? 

Not to fear, in this article, you will discover the top 10 CRMs tailored to simplify your existing tasks and help you find the ideal CRM software for your company’s needs. This is one of our small business series.

What is a CRM?

In a nutshell, CRM software helps all businesses maintain better customer relationships by bringing tasks together, reducing mistakes, and ensuring solid connections. 

In essence, CRM software, regardless of business size, supports building and nurturing profitable customer relationships. It centralizes customer service tasks, reducing human errors and ensuring effective customer connections. 

You can think of it as a supercharged address book that holds all customer info, including social media, notes, and purchase history. 

Features of a Good CRM? 

If you’re running a small business, you likely don’t need all those features in the CRM systems that large companies use. And you certainly don’t want to pay for them. 

However, there are some basic requirements every good CRM must offer, and in this section, we’ve tried to accommodate them, selecting the elements we feel most universally represent those requirements. They include: 

A clean and easy-to-use CRM dashboard 

Your CRM dashboard is a visual representation of all your business activities. It easily tracks goals, contacts and performance metrics in the form of charts, reports, graphs, and maps.

A good CRM dashboard should be customizable and easily tailored to reflect your unique sales process. Employees should also be able to pick and choose the most relevant data they want to be displayed on their personalized dashboard. 

Email marketing 

The Email marketing feature allows you to send well-timed emails to leads and customers. For your small business, a good CRM should have pre-made templates to allow you to easily create marketing campaigns while monitoring capabilities let you see which emails were successful and which fell flat.

There should also be provisions for third-party integrations to sync with popular email apps like Google and Outlook, so no matter how your customers receive their email, you’ll know your messages are getting through.

Scheduling and reminders

When you write down a task and its due date in your planner, it doesn’t automatically remind you when that due date is approaching.  

Having easy-to-use scheduling and notification features is like gifting every member of your team with a personal assistant that tells them when important appointments are coming up, and exactly which tasks still need doing. 

Data collection and management 

Wherever you’re getting your data — from hand-written forms to landing pages — you should be compiling customer information from the moment they enter your funnel. Yet simply collecting data isn’t enough: it also needs to be managed. 

Data management tools help you segment your contact lists, delete duplicates and update old data as it becomes obsolete. Your CRM tools should do all of this with up-to-date security in place, so your customer information is safe from hackers and breaches. 

Sales pipeline & sales funnel 

The sales pipeline is a view of the customer experience from the sales rep’s point of view, while the sales funnel provides a view of the same cycle from the customer’s perspective. The best CRMs for small businesses should be able to give you a clear overview of both. 

Now let’s delve into the top CRMs that provide you with all or most of these features 

Top 10 CRMs for small businesses in Nigeria 

1. Vtiger:  best for email marketing. 

2. HubSpot CRM: best for its powerful inbound marketing and lead generation. 

3. best all-in-one marketing platform. 

4. Zoho CRM: best for lead and contact management. 

5. Bitrix24: best for small businesses with its free plan. 

6. Capsule CRM: Best for simplifying contact management. 

7. Pipedrive: best for customizable pipeline management with automation and reporting. 

8. Freshsales: best for easy-to-use visual sales pipeline and lead scoring. 

9. HelloLeads CRM: best for simplicity, lead tracking, and rapid response. 

10. SugarCRM: best platforms for sales, marketing, and customer service. 

1. Vtiger  

Vtiger is recognized as the premier all-in-one CRM software designed for small businesses. It excels at keeping your contacts and deals well-organized while seamlessly integrating other crucial business functions, including inventory management, marketing, help desk, project management, and document management. Despite the wide range of features, Vtiger maintains a clean and user-friendly interface, making it easy to navigate. 

Features of Vtiger for Small Businesses

Contact Management: streamlined data entry with a quick form for adding new contacts, making it efficient for calls or emails. Detailed information can be added later. 

Sales Pipeline Management: Features a visual pipeline for tracking deals, allowing you to see the next task and detailed data associated with each deal. 

Help Desk Support: Keeps track of open customer cases, offers a live chat tab, and allows the creation of custom FAQ sections to support your customer service team. 

Email Marketing: Enables the creation of campaigns and autoresponders, with customizable templates that include dynamic fields for personalized messages. 

Project Management: Allows you to add and organize projects, queue tasks, and assign them to team members. It includes an activity feed for communication. 

Inventory Management: Tracks products and services, invoices, and purchase orders, and manages product-related taxes. 

Integration: All these features are interconnected, allowing for smooth transitions. You can even integrate Vtiger with other apps via Zapier for additional functionality. 

Vtiger CRM pricing

One Professional Standard Plan: 

  • Admin users with full privileges across all features 
  • Starting at $30 per user per month 

One Professional Single App Plan: 

  • Suitable for employees needing read/write access to specific feature sets (e.g., customer support) 
  • $20 per user per month 

2. HubSpot

HubSpot is probably the public favorite when it comes to small businesses with limited budgets for sales, marketing, and consumer management. It’s not only free but also easy to learn and integrate into your business operations.  

HubSpot helps you effectively organize and reach your customers through various channels, including phone calls, emails, websites, social media, and more.

Features of the HubSpot for Small Businesses

Contact Management: Easily manage customer contacts and track their activities, interactions, and preferences in one place. 

Sales Pipeline Management: Manage your sales pipeline and track the progress of each deal, from lead to closing. 

Landing Page Creation: Create beautiful landing pages with a drag-and-drop editor without the need for coding. 

Email Marketing: Utilize a powerful email marketing system to create and send personalized email campaigns to your leads and customers. 

Social Media Marketing: Manage your social media accounts and schedule posts to engage with customers. 

Customer Service: Manage customer support tickets, chat with customers in real time, and create a knowledge base. 

Reporting: Generate reports on your sales activities, pipeline, and revenue. 

Integration: HubSpot integrates with other tools, including Zapier, Salesforce, and Shopify. 

HubSpot CRM pricing

  • Free Plan: Offers basic features 
  • Starter Plan: Costs $30 per month 
  • Professional Plan: Costs $1,600 per month 
  • Enterprise Plan: For detailed pricing, contact HubSpot directly 

3. combines email marketing, sales funnel creation, landing page development, and a CRM tool. It’s an ideal choice if you’re looking to automate your sales processes, manage customer interactions, and effectively track progress. 

Features of for Small Businesses

Sales Funnel Creation and Management: You can build and manage sales funnels, create custom landing pages, offer upsells and down-sell, and include order bumps. 

Email Marketing: Create and send personalized emails to customers and prospects, with response tracking. 

CRM and Project Management: Includes a CRM system for managing customer data and a project management system for tracking tasks and projects. 

Membership Site Creation: Offers features for creating and managing membership sites, including multiple membership levels and user access management. 

Automation: Automate sales processes and workflows to enhance efficiency and save time. 

Contact Management: Manage customer contacts and keep track of their activities, interactions, and preferences. 

Reporting: Generate reports on sales activities, the sales pipeline, and revenue. 

Integration: integrates with various tools, including Zapier, Stripe, and PayPal. 

Support: Provides 24/7 customer support through live chat and email. CRM pricing

  • Free Plan: $0/month (FREE forever plan) 
  • Startup Plan: $27 per month 
  • Webinar Plan: $47 per month 
  • Enterprise Plan: $97 per month 

4. Zoho CRM 

Zoho is known for its fast implementation in the enterprise CRM market. With Zoho CRM, businesses can build excellent customer relationships, engage through various channels, harness the power of omnichannel presence, and deliver personalized experiences. 

Features of Zoho CRM for Small Businesses

Maximum Productivity: Zoho CRM focuses on productivity and automation, allowing you to focus less on software and more on relationships. 

Dedicated Programs: Offers programs for migration, deployment, and training. 

Developer Platform: Extensive platform for custom solutions and integrations. 

Flexible Contracts: No lock-in periods, offering flexibility. 

Zoho CRM pricing

  • Standard Plan: $20/user/month 
  • Professional Plan: $35/user/month 
  • Enterprise Plan: $50/user/month 
  • Ultimate Plan: $65/user/month 

5. Bitrix24 

Bitrix24 offers a comprehensive solution that replaces various SaaS solutions. It’s free forever for unlimited users and allows for easy data migration from other systems. It’s integrated with your favorite services and apps, trusted by 12,000,000+ users worldwide, and comes with a 100% flat fee structure, which means predictable costs without per-user pricing. 

Features of Bitrix24 for Small Businesses

Effective Collaboration: Designed for small businesses and sales teams. 

Integrated Tools: Includes collaboration, chat, HD video calls, calendar, company workspace, feed, knowledge base, tasks & projects, CRM, and more. 

Customizable: The software suite can be customized to fit the specific needs of each business. 

Bitrix24 CRM pricing

  • Free plan: up to 12 users 
  • Basic Plan: $49/month for 5 users 
  • Standard Plan: $99/month for 50 users 
  • Professional Plan: $199/month for 100 users 
  • Enterprise Plan: $399/month for 250 users 

6. Capsule 

Capsule is a sales-focused CRM that emphasizes nurturing relationships and keeping customer information organized. It allows you to track conversations, access customer history, and deliver more personalized experiences. 

Features of Capsule for Small Businesses

Contact Management: Easily organize and manage your customer information in one place. 

Nurture Relationships: Track conversations and customer history for more personalized experiences. 

Capsule CRM pricing

  • Professional Plan: $18 per user, per month 
  • Teams Plan: $36 per user, per month 
  • Enterprise Plan: $54 per user, per month 

Capsule offers a free plan with a contact limit of 250. The paid plans provide additional features and higher contact limits. It’s worth noting that Capsule focuses on serving startups and small to medium-sized businesses, offering project management, analytics, reporting, and email capabilities. 

7. Pipedrive  

Pipedrive is a CRM platform that puts you in control from the beginning. You can customize it to meet the specific needs of your business, even naming the steps required in your sales process. The platform tracks your progress and conversion data as you schedule and complete sales actions. 

Features of Pipedrive for Small Businesses

Set Up Your Pipeline: Create the stages of your sales funnel or use templates. Add deals manually or import them from spreadsheets or other CRMs. 

Track Progress: Receive automatic alerts and reminders to keep deals on track. Sales forecasts update as deals move through the funnel. 

Automate Growth: Utilize analytics and AI technology to identify sales opportunities. Automate routine tasks and administrative work. 

Visual Sales Pipeline: View your entire sales process at a glance. Update deals by dragging and dropping them. 

Activity Reminders: Schedule reminders for all sales activities to stay on top of deals. 

Segment Leads: Filter, categorize, segment, and sort leads for personalized communications. 

Revenue Forecasting: Forecast sales volume and revenue based on your pipeline, with automatic calculations as deals are updated. 

Pipedrive CRM pricing

  • Essential: $9.90 per user per month, billed annually 
  • Advanced: $19.90 per user per month, billed annually 
  • Professional: $39.90 per user per month, billed annually 
  • Power: $49.90 per user per month, billed annually 
  • Enterprise: $59.90 per user per month, billed annually 

8. Freshsales

Freshsales provides you with a clear overview of the sales pipeline. Thereby, helping your sales reps prioritize their efforts and focus on the most promising deals. Freshsales is known for providing excellent value at an affordable price, making it one of the most cost-effective CRM software options available.

Features of Freshsales for Small Businesses

Contact Management: Manage customer contacts and track their activities, interactions, and preferences in one place. 

Sales Pipeline Management: Effectively manage the sales pipeline and track the progress of each deal from lead to closing. 

Lead Scoring: Score and prioritize leads based on their likelihood to convert. 

Email Tracking: Track emails to see when customers open them and click on links. 

Reporting: Generate reports on sales activities, pipeline, and revenue. 

Integration: Freshsales integrates with other tools, including Zapier, Slack, and Mailchimp. 

Freshsales pricing

  • Growth: $15/user/month 
  • Pro: $39/user/month 
  • Enterprise: $69/user/month 

9. HelloLeads

HelloLeads is the only Nigerian based CRM on our list. It offers a simplified approach to tracking leads and clients in a single place, which is a refreshing alternative to overly complicated CRMs.  

Features of HelloLeads for Small Businesses

All Leads in One Place: Consolidate leads from various sources, including websites, Facebook Ads, Excel sheets, telephone leads, field sales, tradeshows, and third-party lead generation platforms, into one location within HelloLeads CRM. 

Rapid Lead Response: Connect with leads instantly using automated emails, texts/SMS, WhatsApp, phone calls, and emails, all from within the HelloLeads CRM. 

Fail-Safe Follow-Ups: Ensure you don’t miss leads or follow-ups with regular, rigorous, and recursive follow-ups facilitated by HelloLeads CRM and its reminder alarms. 

Integration with Various Lead Sources: HelloLeads CRM seamlessly integrates with lead sources such as Facebook, WhatsApp, Excel, phone calls, Instagram, websites, and more. 

Additional Features: HelloLeads offers features like no-code landing page creation, field sales CRM capabilities, and more to supercharge your sales efforts. 

HelloLeads pricing

  • Free: NGN 0 per user per month, includes 250 leads or customer records, up to 5 users, and basic features 
  • Essential: NGN 1200 per user per month, offers 50,000 leads or customer records, up to 50 users, and enhanced features 
  • Enterprise: NGN 2200 per user per month, provides 100,000 leads or customer records, up to 500 users, and advanced features 

10. SugarCRM 

SugarCRM is trusted by millions worldwide and it has received high ratings. Over the years, Sugar CRM has made a significant impact on businesses, including increased revenue, decreased workload, and improved customer service results. It was only right we added it to the list. 

Features of SugarCRM for Small Businesses

Sales Force Automation: A platform designed for the modern sales professional, providing tools to accelerate the sales cycle and increase win rates. 

Marketing Automation: Built for marketing mavens, this feature helps decrease the workload and streamline marketing efforts to drive results. 

Customer Service: Tailored for customer service heroes, this platform delivers improved customer service, resulting in increased revenue from support interactions. 

Sugar Add-Ons: SugarCRM allows you to connect your favorite tools and discover new Add-Ons to enhance the platform’s capabilities.

SugarCRM pricing

Marketing Automation for Marketing Mavericks: 

  • Starting at USD 1,000 per month for 10K contacts 
  • Additional contacts starting at $150/month 
  • Unlimited users 
  • Billed annually 

Sales Automation for Modern Sales Warriors: 

  •   Starting at USD 49 per user per month 
  •   3 users minimum 
  •   Billed annually 

Customer Service for Service Heroes: 

  •   Starting at USD 80 per user per month 
  •   3 users minimum 
  •   Billed annually 

On-Premises CRM for Organizations that Need On-Premises Control: 

  •   Starting at $85 per user per month 
  •   3 users minimum 
  •   Billed annually 

Sales CRM Pricing and Packaging 

  • Sell Premier ($135, 10 users minimum) 
  • Sell Advanced ($85, 3 users minimum) 
  • Sell Essentials ($49, 3 users minimum, 5 users maximum) 

Comparing CRMS 

When it comes to CRM systems, there’s no universal solution that suits every company’s needs. What works seamlessly for one business may not deliver the same results for another. 

In the following section, we will analyze the listed CRM systems, focusing on the features that matter to small businesses.

S/NCRMTrial DaysEmail MarketingLanding PageNumber of Users for Free Trial
SugarCRM Yes No Unlimited  
HubSpot 30 Yes Yes Unlimited  
Zoho 15 Yes Yes 
Vtiger 15 Yes Yes 10 15 Yes Yes Unlimited  
Btrix 15 Yes Yes 12  
Freshsales 14 Yes No Unlimited  
Pipedrive 14 No No Unlimited  
Capsule 30 No No Unlimited  
10 HelloLeads 14 No Yes Unlimited  

Disclaimer: The features listed are based on what was available in November 2023. 

Importance of CRMS to Small Businesses 

Getting to know your customers better is a fundamental aspect of effective business operations, and it goes hand in hand with cutting down on human error, personalizing messages, reducing costs, and creating room for growth. Let’s delve into these points: 

1. Get to Know Your Customers Better 

 CRMs help you to understand your customers on a deeper level. Imagine having the power to collect data about their preferences, behaviors, and interactions with your business. This knowledge helps you create more accurate customer profiles and buyer personas, allowing you to tailor your products or services to meet their specific needs. 

2. Cut Down on Human Error 

It’s no secret that human error can lead to mistakes in data entry, order processing, and customer interactions. But when you implement CRM software, it helps automate many of these processes, reducing the likelihood of human errors. 

3. Personalize Your Messages 

Currently, personalization is key to creating a strong connection with your customers. CRM systems enable you to segment your customer base and target specific groups with tailored messages. 

By using their names, referencing past interactions, and offering personalized recommendations, you show customers that you value their individuality. 

4. Reduce Costs 

CRM systems provide a centralized platform for managing customer relationships. This simplifies various processes, such as sales, marketing, and customer support, which can lead to cost savings. Additionally, by having a better understanding of your customers, you can allocate resources more efficiently. 

5. Create Room for Growth 

As your business expands, managing customer relationships becomes more complex. CRM software is scalable, allowing you to handle larger customer bases without a proportional increase in manual work. 


Choosing the right tools for our businesses can seem a daunting and never-ending task sometimes. There’s a plethora of options all screaming for our attention and it’s easy to get overwhelmed and lost. Nevertheless, we hope with this article you’ll be able to pick what works best for your business and perfectly aligns with your specific needs.

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