How to Make Money Online in Nigeria Legitimately

How to Make Money Online in Nigeria Legitimately

How to Make Money Online in Nigeria

The alarming unemployment rate in Nigeria is undoubtedly a cause for concern, isn’t it? According to a recent report from KPMG, Nigeria’s unemployment rate jumped to a staggering 40.6 percent in 2023. But hey, it’s not the end of the world! Thanks to technology, there’s a silver lining – new and legitimate ways to make money online have sprung up.

Since COVID happened, we’ve seen many opportunities how to make money online, and Nigerians have jumped right in. If you’re sitting there thinking, “I haven’t started making money online yet, but I’d like to,” this article is your golden ticket. 

Whether you’re searching for a solid primary income source or simply looking to add more to your pocket money, this article will be super helpful. I’m here to unravel all the essential details about making money online in Nigeria – from establishing your online presence to uncovering the most favored methods for making money online. So, if you’re eager to dive into these pathways of making money online, just keep reading. 

How Can You Start Earning Money Online?

With more than 3 years of freelancing under my belt in SEO and content writing, I’ve gained a deep understanding of the crucial steps one should go through before embarking on an online business journey. When starting a career online, you need a mix of skills, preparation, and strategic planning. Here’s what you should keep in mind as you move forward: 

Identify your niche 

You must take a moment to choose the field or industry that truly resonates with you. Diverse options are available, ranging from freelance writing, graphic design, programming, digital marketing, and online tutoring to creating and selling your products. Look within and search for the one that suits you and the future you desire.  

Develop skills

It’s important to acquire the necessary skills for the specific area you’re interested in. This might mean taking online courses, attending webinars, reading relevant books, or watching tutorial videos. The great thing is that there are various platforms out there that can help you get started without costing you anything.  

Just recently, Google announced its plans to train 20,000 Nigerian women and young people in digital skills. They’re also going the extra mile by providing a grant of 1.2 billion NGN to help the government create around one million digital jobs in Nigeria. Always keep an eye on opportunities like these.

Build an online presence 

Think of your online presence as your digital calling card, your virtual storefront that’s open 24/7. It’s not just about showcasing what you can do but also about sharing your journey, insights, and unique perspective. This can help you stand out in a crowded digital landscape. Also, don’t just focus on broadcasting your achievements; engage with others, participate in relevant discussions, and contribute value to online communities. In this era of information and connectivity, building your online presence isn’t just an option – it’s a necessity.  

Create a portfolio 

Gather and curate a portfolio that proudly showcases your finest work. This step is vital for illustrating your skills to potential clients or employers. Be sure to encompass various examples that vividly showcase your capabilities. Consider tailoring your portfolio to the specific audience you’re targeting. If you’re aiming for a particular industry or role, emphasize projects that align with those aspirations. Additionally, don’t exclude passion projects or personal undertakings – they can reveal your enthusiasm and creativity. 


It’s important to immerse yourself in your chosen field by connecting with others. Engage in online forums, social media groups, and networking events to establish connections with fellow professionals and potential clients. This interaction isn’t just about expanding your circle; it’s a gateway to opportunities and a valuable source of insights from those who have walked the path before you. Networking is a chance to learn from successes and setbacks, exchange ideas, and discover new perspectives to enrich your journey. 

Be consistent and patient

Remember that Rome wasn’t built in a day. Ensure you keep your online presence fresh by updating it, connecting with your audience, and consistently delivering top-notch work. Doing this cultivates trust and establishes your credibility. Most importantly, understand that the path to a thriving online career unfolds gradually. Embrace patience and persistence as your guiding lights. Don’t be disheartened by occasional setbacks – they’re part of the journey. Like a marathon, success is a culmination of steady effort and unwavering determination. 

How to Make Money Online: 7 Legit Paths for Nigerians 

Now that we’ve covered the basics, let’s dive into 7 legit opportunities you can explore to earn online. You can start any of these as a side hustle alongside your full-time job.

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1. Freelancing

Freelancing is all about putting your unique skills and talents to work on a project basis and connecting with clients who need your expertise. In Nigeria, this flexible way of working is becoming increasingly popular, and you have platforms like Upwork, LinkedIn, Fiverr, and Freelancer to help you get started. According to Plane, the average yearly pay for a remote freelancer in Nigeria is $48,482. 

How to get started 

  • Consider whether freelancing is for you: Is freelancing right for you? Understand that it demands discipline, multitasking, and constantly searching for new projects to maintain a steady workflow. 
  • Define your offerings: Choose your freelancing niche, whether writing, graphic design, coding, virtual assistance, managing social media accounts, or designing websites.  
  • Skill up & create a portfolio: Showcase your skills and experience through a portfolio. Use platforms like Behance, Dribble, Contently, or Muckrack to exhibit your work. 
  • Set prices: Establish your pricing structure – it could be hourly, per project, or a flat fee. 
  • Hunt for clients: Apply to job postings on freelancing platforms, directly contact potential clients, and establish your online presence on social media platforms. 

2. YouTube Content Creation

You can earn on YouTube as a Partner through advertising, product sales, merchandising, crowdfunding, and media licensing.  

How to get started 

  • Create an account: If you don’t have a Google account, visit YouTube, click “Sign in” (top right), and “Create Account.”  
  • Plan your content: Decide video types and target audience. Blend your passions, expertise, and audience preferences for impactful content. 
  • Channel setup: Using your Google Account, create a YouTube channel. Click your profile pic (top right), then “Create a channel.”  
  • Create your videos: Employ a smartphone or camera for video recording. Prepare content and script as needed and record. Optionally, edit using video software. 
  • Optimize your videos: Optimize videos for search. Use relevant keywords in the title, description, and tags. Attach an eye-catching thumbnail and select fitting categories. 
  • Promote your videos: Share videos across social media, embed them on your site, and interact with viewers through comments and community posts. Collaborate with fellow YouTubers and engage in relevant communities to amplify visibility. 

3. Affiliate Marketing

Affiliate marketing involves promoting other people’s products and earning a commission for each sale through your unique affiliate link. Popular affiliate programs in Nigeria include Jumia, Konga, and Amazon. On average, affiliate marketers in Nigeria are likely to make around $30K–$50K annually. 

How to get started  

  • Choose your niche: Target a specific audience or market for your affiliate efforts. This keeps your content and promotions focused. 
  • Discover programs: Find and join affiliate programs fitting your niche. Opt for programs with products/services appealing to your audience. 
  • Build your platform: Create a website or blog to share niche-related content and showcase affiliate products.  
  • Craft valuable content: Develop quality, engaging content offering value to your audience. This includes blogs, reviews, tutorials, videos, and establishing your niche authority. 
  • Promote products: Insert affiliate links into your content. These links track sales or leads generated by your referrals, earning you commissions. Spread the word via social media, email marketing, and SEO to drive traffic. 

4. Blogging

Blogging involves creating and publishing content on a website or blog. You can earn money through advertising, sponsored content, affiliate marketing, and more. On average, a blogger in Nigeria earns around ₦100,000 ($200) to ₦2,000,000 ($4,000), with the potential to reach up to ₦5,000,000 ($10,000) for highly trafficked and engaged blogs. 

How to get started  

  • Pick a niche: Select your blog’s focus to target a specific audience effectively. 
  • Choose a platform: Opt for a hosting platform like WordPress, Wix, or Blogger, considering ease, customization, and cost. 
  • Choose a name and design: Create a name mirroring your niche. Design the blog with an attractive theme and layout. 
  • Publish content: Generate posts, articles, and videos offering value to your audience, building niche authority. 
  • Promote smartly: Use social media, engage with SEO, and connect with your audience. Partner with fellow bloggers and relevant communities for growth. 

5. Online Tutoring

Online tutoring involves teaching students online in various subjects. Popular online tutoring platforms in Nigeria include Prepclass, Tuteria, and Superprof. 

How to get started  

  • Find your focus: Identify your teaching subjects and target audience, aligning with your expertise and interests. 
  • Choose a platform: Decide on joining an existing platform or creating your own website. Evaluate user-friendliness, cost, and learner interaction. 
  • Build your profile: Craft a compelling profile showcasing skills and teaching style on a platform. For your site, design a landing page describing services and contact options. 
  • Prepare lessons: Plan lessons with necessary resources. Utilize tools like video conferencing, interactive whiteboards, and screen sharing. 
  • Promote your services: Use social media, word of mouth, and online ads to promote your services. Offer free trials or discounts for new learners to boost client acquisition. 

6. Dropshipping

Dropshipping involves selling products online without holding inventory. You can set up an online store and use a dropshipping supplier to fulfill orders. 

How to get started  

  • Pick your focus: Target a specific audience for your dropshipping venture by identifying a niche. This aids in refining product selection and marketing. 
  • Choose a supplier: Source products from trustworthy dropshipping suppliers. Evaluate factors like quality, pricing, and shipping times. 
  • Create your store: Create an online store to display your offerings and handle orders. Utilize platforms like Shopify, WooCommerce, or BigCommerce for seamless management. 
  • Promote your products: Market your products across social media, emails, and SEO. Attract customers with discounts or free shipping offers. 
  • Manage operations: Manage inventory, process orders, and address customer queries and returns. Regularly assess and enhance strategies for ongoing improvement. 

7. Become an Influencer

Becoming an influencer is a popular way to make money on social media platforms like Instagram and Twitter. Influencers make money through endorsements, product placements, and sponsored content. The amount of money an influencer can make varies widely depending on their following and engagement rates. Some Nigerian influencers earn between 500,000 to N1m per sponsored post, while others with larger followings can earn upwards of N5m per post

How to get started  

  • Define your niche: Choose your expertise and focus areas, and tailor content to attract a specific audience. 
  • Choose a platform: Decide on social media platforms based on audience, features, and personal preference. 
  • Share quality content consistently: Create captivating and valuable posts, like photos, videos, and stories. Make sure you post consistently as well. 
  • Engage authentically: Respond to comments, messages, and mentions to build genuine relationships with followers. 
  • Collaborate strategically: Partner with influencers in your niche for broader reach. Join campaigns, guest posts, and cross-promote to expand your network. With time, brands will begin to reach out to collaborate; ensure you set a system for that.  

Should You Consider Working Online?  

Starting a business online could be a real game-changer, especially if you’re searching for ways to tackle the ever-rising inflation rates or take the reins as your own boss. The perks of working online in Nigeria are pretty awesome. Imagine being free to set your work hours and decide where you want to work – it’s a great experience.  

And the best part? The online job ecosystem opens up a global stage for you. You get to explore job opportunities from all around the world and connect with clients from different countries. If you’d love to see more posts like these, why not sign up for our newsletter? By doing so, you’ll be among the first to receive new and exciting financial and tech updates. Stay in the loop and never miss out on valuable insights.  


How can a student make money online in Nigeria? 

As a student in Nigeria, you can try your hand at freelance writing or start a blog for ad and sponsored post income. Check out Jumia and Konga if you love to sell. Offer online translation if you know multiple languages. Teach subjects you’re good at, or explore graphic design for social media, eBooks, and more. Into events? Try event planning. Selling data and airtime is an option too. The possibilities are limitless! 

How can I receive payments for online work in Nigeria? 

Payments can be received through various platforms such as PayPal, Payoneer, direct bank transfers, and mobile money services. Some freelancing websites also offer payment options tailored to Nigerian freelancers. However, it’s essential to research and choose platforms with secure payment methods to avoid potential scams. 

How can I stand out in the competitive online job market? 

To stand out, focus on building a strong online presence. Create a professional portfolio showcasing your skills and previous work. Continuously update your skills to match market trends. Networking through social media, online communities, and industry-specific platforms can also help you connect with potential clients and collaborators.

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